![]() ![]() “With Synthesia, anyone in the enterprise can generate video directly from their browser. We’re seeing this drive rapid demand for scaleable content creation solutions in the enterprise,” Synthesia CEO Victor Riparbelli explained. And they take that preference with them to work. “Today, consumers expect video and audio content. The user can customize the final video or audio product and fine-tune it to match their vision without repeated retakes or the more usual editing software suite. The machine learning technology deconstructs the audio and visual elements of the person to generate a realistic simulacrum that can imitate the human well enough to do and say new things from a script that are unrelated to the uploaded content. Synthesia leverages the AI of its video and audio platform to analyze the look and sound of someone in an uploaded video or from the company’s catalog of actors. The startup’s platform allows clients to create content hosted by AI-generated voices and faces mimicking people realistically. It’s plain as day to see how these types of tools could be used to mislead or do harm to large numbers of people, and it’s up to the companies creating these tools to ensure they’re used in an above board fashion.įor Synthesia’s part, the company is pretty clear about not synthesizing anyone without explicit consent, and the tech is only accessible via an on-rails experience fully controlled by the company.Īll that said, don’t be surprised to see a video from your department head or CEO, but not quite them, in the near future.Virtual human-hosted audio and video developer Synthesia has raised $50 million in a Series B funding round led by Kleiner Perkins. Companies looking to make video creation easier through AI and avatars must not only race to increase realism and add in a sliding scale for emotional expression, etc., but they must also ensure the safety of users and the credibility of their own platforms. In other words, the race is on, in a few ways. An Israeli company called D-ID actually demo’d their tech at Disrupt 2021, showing how they can take a still image of a person and turn it into video content. Synthesia isn’t the only company doing work in its problem space. The startup takes that a step further with the ability to create videos featuring an avatar that looks and feels like a real person, either an unknown actor or the CEO of your own company. Canva also launched its own video product recently, focusing more on turning existing designs and slide decks into animated, lively videos. ![]() ![]() The $40 billion Australian startup shot up like a rocket after unlocking the ability to design - anything - for the rest of the organization outside of the design department. The “anyone can make video” concept gives me very strong Canva vibes. Synthesia’s AI video generation platform hooks $12.5 million Series A led by FirstMark The firm has 35 partners with their own avatars, creating videos for both internal comms and client communication. Riparbelli cited Ernst & Young as an example customer. Since raising a $12.5 million Series A in April, Synthesia has added features that make it even easier for users to create their own animated talkers, and the platform now has 1,000 custom avatars in use. “I think that’s the key thing that is making us grow so fast from an AI perspective.” “Anyone who, before Synthesia, could produce a slide deck or write a Word document can now actually create video content,” said Riparbelli. Rather than seeing tons of usage from video production departments, other folks inside the organization are the power users of the tool. Interestingly, founder Victor Riparbelli said that user behavior didn’t necessarily match up to his earlier expectations. These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform. ![]()
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